Let's Take Your Data Up a Level
Data enrichment enhances your data with relevant, additional information to deliver more targeted insights. With complete and accurate information, you can create more effective marketing campaigns, drive conversion rates, and illuminate potential risks.
Insights
Leverage information within and outside your organization to create advanced, actionable insights. Having a more precise picture of your customers allows you to customize your offering and messaging more effectively.
Segmentation
Identify and segment customers and prospects by age, gender, income, and other characteristics to deliver more tailored messages, facilitate better data segmentation, increase conversion rates, and drive profitability.
Risk Visibility
Enrich your customer data with third-party demographic, sociographic, or social data to identify early warning signs that can help your organization reduce risk and avoid reputational damage.
Better Data Enrichment with Enlighten
Our Data Enrichment Solutions
Prepare your data for enrichment with our best-of-breed data quality tools. Start by profiling your data to find inconsistencies and duplicates in your applications. Then, use the data cleansing tool to cleanse and transform data to a single standard. Finally, match and link records for enrichment with your desired data enrichment provider such as D&B, LSEG, Dow Jones, etc.
The world’s leading brands trust their data to Enlighten
Get More From Your Data
The data you have on your customers is most likely limited to the information necessary to collect at onboarding. As time passes, much of this information might be outdated. Maintaining and enriching your customer data with external demographic and geographic information allows you to derive more value from it. You’ll improve your customer service and your decision making too.
Faster Growth
Data enrichment can also enable you to grow your geographic reach and customer base. We’ll help you identify new customers, target specific geographies, autofill delivery address, automate tax calculation at checkout, calculate insurance premiums based on latitude and longitude, and much more
Featured Insights
Enhanced Data Operations
Working alongside your teams, we’ll prepare your data for enrichment and correct any anomalies that could compromise the process. We’ll also help you find the best external data sources to support your business and automate the process of keeping your data updated.
The Next Generation of Cognitive Matching
Traditional matching algorithms generate significant errors that require review. To optimize your matching process, rely on an algorithm that returns results with additional information to help you accept or reject a match quickly. Enlighten's algorithm gives you more context and makes results easier to interpret for both humans and machines.
