Fight CRC partnered with Innovative Systems and leveraged the Enlighten® platform to successfully migrate and enhance their CRM data quality

The Office of the Revenue Commissioners in Ireland enhanced accuracy and efficiency in taxpayer identification and compliance with Enlighten

Research firm QKS Group has named Innovative Systems, Inc. a Leader in its Q3 2024 SPARK Matrix Data Quality Tools research. 

Challenge: create a single, cleansed & standardized “golden record” for each customer with an "as a service" data quality solution at scale.

The data originated from 17 different databases, including those from financial institutions, telephone companies, and government agencies.

One of the largest commercial banks in the Asia Pacific region (APAC) wanted to expand its range of products and services.

Commercial investment firm wanted to ensure that its sales teams worldwide had access to the most current and accurate customer data.

A hospitality company wanted to create a single repository of guest information for its more than 100 properties.

A telecom wanted better marketing analytics and automated reporting across business lines.

This infographic walks you through the process of getting clean data into your CRM software and maintaining it over time. 

Data within a CRM system degrades over time, and the biggest contributing factor is simple human error during data entry.

Customizing your data quality tool to meet the needs of your business and application will maximize your return on investment.

The quality of the data is the most important factor in deriving true value from it.

4 key components that are a part of almost every successful data quality implementation we have been involved with over the past 50+ years.